Company Description
We are in Business for People, empowering people in service organizations with innovative Enterprise and Business software solutions. We’ve innovated and taken a new approach to delivering ERP that works for people. Self-driving, adaptive and intuitive software that is changing the way people work. Our solutions empower people and deliver a better people experience so people can spend time on meaningful high value work they live for.
Read more on our website about how we transform work and how people feel about it, so our customers and their people can thrive.
Job Description
The Field Marketing Manager is responsible for planning, organizing, and executing programs that generate new prospects and advance existing opportunities for the sales team. You will act as a liaison between Marketing, Business Development, Sales and other teams across the business to define and execute campaigns aimed at growing Unit4's portfolio.
What you will do
- Execute marketing communications activities for pipeline generation such as
- Digital campaigns: drive advertising and email campaigns to selected audiences in selected verticals
- Webinars and (virtual) events: define agenda, invite selected audiences, manage Marketo activities
- Social media – translate and create content for sharing on various social media platforms
- PR: manage agency, translate releases and interviews, upload content onto website
- Website: select and translate blogs, review existing dutch pages and translate new pages
- Work closely with the go-to-market team on localization of global campaigns: blogs, marketing automation (emails, landing pages), digital ads
- Customer communications: newsletters, customer events, customer references
- Work closely with the Business Development team to align leads and MQLs
- Support partners with various marketing activities
- Effectively manage budget
- Manage external relationships (vendors, venues, agencies, and media partners)
Qualifications
- Field Marketing experience in a B2B software company. Ideally 5+ years specifically supporting a sales region in a field marketing capacity.
- Cloud/SaaS software marketing experience
- Understand the enterprise selling process involving multiple decision-makers for the mid-market SaaS solutions
- Proven track record in creating and executing multi-channel integrated marketing campaigns
- Experience holding regional marketing budget authority
- Great people-friendly attitude and positive spirit that bring positive energy into any team
- Strong project, communication, and time management skills
- Must be detail oriented, metrics driven, and be a very strong analytical thinker
- Excellent knowledge of Salesforce, Linkedin, Marketo, Terminus and Asana
Additional Information
Join Unit4 and you’ll be part of one of the most exciting journeys in the cloud software space today. We’re a fast-paced and high-growth people-centric cloud player offering a host of benefits & development opportunities for individuals serious about their career
- A culture built on trust. That’s why we offer our people an uncapped time off policy and remote working opportunities. We focus on results, not how many days you work or where that work takes place
- Work, learn & be inspired by some of the best talent in the software space
- Whole host of great benefits & perks
- Talent program for high performers. Each year we provide a platform for high potential talent to accelerate their careers!
- Committed to corporate social responsibility with our Act4Good initiative, our global movement to do good, and a way for everyone at Unit4 to come together and engage in actions that benefit society
- Diversity4U. Helping our people thrive starts with a safe and inclusive work environment. We launched our Diversity4U program that builds on our “be genuine” value
Job Location
Our commitment to you
Unit4 is committed to ensuring equal opportunity for everyone. Together, we continue to build an inclusive culture that encourages and celebrates the diversity of our employees, where they all are seen as a real value to the company. We guarantee a fair consideration for employment, without discrimination. Thats why we make our hiring decisions solid based on merit, qualifications and current business needs. We invite you to be a part of this diversity and join our community!