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Posted by
Josh Taylor

Company Description

Meet Unit4. We’re a fast-paced, growth, cloud company, changing the game in ERP for mid-market people-centric organizations. We’re on a mission to turn 40 years of conventional legacy ERP software on its head and re-write the industry.

We are in Business for People, empowering people in service organizations with innovative Enterprise and Business software solutions. We’ve innovated and taken a new approach to delivering ERP that works for people. Self-driving, adaptive and intuitive software that is changing the way people work. Our solutions empower people and deliver a better people experience so people can spend time on meaningful high value work they live for.

Read more on our website about how we transform work and how people feel about it, so our customers and their people can thrive.

Job Description

Manage Analytics/Reporting Roadmap & Plan:  With Sales, Marketing, and IT, develop, and manage roadmap for new dashboards, insights capabilities, and team training/adoption plans for various dashboards/reports:  lead/pipeline funnel, multi-touch campaigns, buyers journey, multi-touch attribution, investment/ROI, etc.

Gather Stakeholder Requirements:  Gather requirements across a diverse end user audience (executive leadership, team managers, campaign managers, web/digital team, events team, field marketing, etc.) to define key strategic/business questions to answer with data, insights needed, user experience needs, and preferred dashboard visualization views.

Build & Deliver PowerBI & CRM Dashboards:  Based on prioritized team requirements, design, build and test real-time analytics dashboards.  Build/deliver training to end users to ensure analytics ‘self-serve’ model.  Deliver weekly/monthly dashboards for ongoing execution as well as quarterly business reviews.

Actionable Insights Thought Leadership:  Based on dashboards/reports, monitor and assess dashboards/data to provide thought leadership, actionable insights and strategy/execution recommendations to executive leadership and marketing teams on campaign program performance, marketing impact to pipeline/revenue, multi-touch buyer journey, funnel performance, and ROI.

Test & Optimize:  Drive bi-weekly test/optimize process and plan which defines the hypothesis and  test cases, evaluates test results, and drives deployment of outcomes to optimize campaigns, web experience, etc.

Data Management:  Drive data governance, data health/quality, and compliance through GDPR ensuring controls are in place for data acquisition, enrichment, data deletion, etc. Owns data integrity projects including data backup, purging, enrichment and standardization.

CRM: Represent Marketing as a key stakeholder for CRM enhancements.   

Marketing Technology Platforms & Integrations:  Involved in existing platforms and new platform evaluations, integration plans, testing, and data flows to ensure reporting/analytics requirements are met.  

Qualifications

5+ years of experience in data driven marketing and analytics, dashboard and reporting development with successful track record delivering dashboards/reporting for self-serve model, weekly/monthly reporting, and executive leadership reporting through agile methodology.

PowerBI:  3-5+ years hands-on experience working with PowerBI to integrate data across multiple marketing, CRM (e.g. Salesforce, Dynamic) and platforms such as web (e.g. Google Analytics), proactive chat (e.g. Drift), marketing automation/email (Marketo), ABM (e.g. Terminus, Demandbase), events/webinars (e.g. Cvent, ON24), content marketing, multi-touch attribution (e.g. Bizible, CalibreMind, etc.)   Ability to create intuitive, impactful PowerBI user experience for menus, dashboard design, and filtering of views. 

Salesforce.com & Dynamics:  Deep, hands-on knowledge and experience working with data integration and end-to-end marketing/sales workflows for various CRM systems (e.g. Salesforce.com, Dynamics)

Marketing Experience:  Beyond strong analytics and dashboard/reporting experience, candidate must have knowledge and experience in modern marketing best practices and at least 2+ years in one or more marketing roles – e.g. demand generation campaigns, digital/web marketing, product marketing, etc.

Buyer’s Journey & Lead-to-Pipeline Process:  Understanding of the work-flow, data, and tools (e.g. Marketo, Dynamics, Salesforce, Google Analytics) for the multi-touch buyer’s journey across multiple touchpoints (e.g. web, 3rd party sites, email, events, content syndication, etc.) and for end-to-end lead to pipeline flow (customer/prospect engagement, leads, inquiries, MQL, SAL, SQL, etc. stages across marketing, inside business development, and sales/channel teams.)

End User Needs:  Deep understanding of marketing and sales end user’s data needs.

Intensely Curious:  Strong interest in the latest developments, industry trends, and best practices for digital marketing, analytics and marketing/data technology platforms. 

Communications: Excellent communication skills - ability to make complex analytics understandable to broader teams and to evangelize the utilization of analytics to accelerate marketing and business goals

Attention to Detail: Detail-oriented with strong organizational and project management skills, able to work well under deadlines in a changing environment and perform multiple tasks effectively and concurrently.

Experience working cross-functionally with marketing, sales, channels, and IT teams.

Strong collaboration skills and clear communication style with the ability to influence, inspire and align multiple stakeholders and work effectively across teams. 

Additional Information

Join Unit4 and you’ll be part of one of the most exciting journeys in the cloud software space today. We’re a fast-paced and high-growth people-centric cloud player offering a host of benefits & development opportunities for individuals serious about their career

  • A culture built on trust. That’s why we offer our people an uncapped time off policy and remote working opportunities. We focus on results, not how many days you work or where that work takes place
  • Work, learn & be inspired by some of the best talent in the software space
  • Talent program for high performers. Each year we provide a platform for high potential talent to accelerate their careers!
  • Committed to corporate social responsibility with our Act4Good initiative, our global movement to do good, and a way for everyone at Unit4 to come together and engage in actions that benefit society

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Our commitment to you

Unit4 is committed to ensuring equal opportunity for everyone. Together, we continue to build an inclusive culture that encourages and celebrates the diversity of our employees, where they all are seen as a real value to the company. We guarantee a fair consideration for employment, without discrimination. Thats why we make our hiring decisions solid based on merit, qualifications and current business needs. We invite you to be a part of this diversity and join our community!

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