Company Description
Meet Unit4. We’re a fast-paced growth cloud company, changing the game in ERP for mid-market people-centric organizations. We’re on a mission to turn 40 years of conventional legacy ERP software on its head and re-write the industry.
We are in Business for People, empowering people in service organizations with innovative Enterprise and Business software solutions. We’ve innovated and taken a new approach to delivering ERP that works for people. Self-driving, adaptive and intuitive software that is changing the way people work. Our solutions empower people and deliver a better people experience so people can spend time on meaningful high value work they live for.
Read more on our website about how we transform work and how people feel about it, so our customers and their people can thrive.
Job Description
Unit4 is seeking a Marketing Manager to lead the global marketing strategy and execution for the company’s solutions for finance organizations. You will be designing campaigns and developing programs to gain market traction and be recognized as a leader in the industry. As a data-driven marketer, you will be responsible for hitting pipeline targets which will be influenced by your programs. This is a great opportunity for a marketer with demonstrable experience in driving and executing successful demand generation strategies and supporting tactical execution. An ideal candidate has global experience in B2B industry marketing, enterprise software and SaaS and has a strong understanding of the Finance buyer.
Responsibilities include:
- Design multi-channel demand generation strategy and drive key business metrics (Leads, MQLs, SQLs, Opportunities)
- Deliver compelling, specific messaging for each stage of the buyer journey, creating an engaging customer experience with bottom-line results
- Work closely with the regional marketing teams to plan regional execution of your campaigns
- Develop demand generation programs to drive lead acquisition, demo requests, and optimize funnel conversion rates
- Partner with Unit4’s Business Development team on targeted campaigns and effective follow up
- Design, build, and execute ABM/omni-channel campaigns across email, social and web, with the support of the marketing team
- Measure, analyze and report on all marketing programming for effectiveness and ROI
- Management of project related budgets and responsibility for tracking and monitoring campaign performance and spend.
- Collaborate with the Content, PR, Brand, Product Marketing, Sales and other teams to create a rich demand gen strategy and asset roadmap to attract your target personas
- Conduct A/B tests across channels to continuously optimize campaign and channel performance
- Monitor and communicate progress toward quarterly and annual goals
- Work with sales to ensure a solid and productive feedback loop on opportunity development and pipeline progression
- Communicate key programs and assets to internal stakeholders including product management, sales, partners and business development
Qualifications
Candidate Requirements:
- 5+ years of global demand generation experience in the B2B enterprise software.
- Proven experience and success in scaling demand generation programs through technology, database management and multi-channel processes
- Extremely data-driven; strong analytical capabilities with an understanding of KPIs and committed to experimenting until you see measurable results
- Experience in back office systems marketing for ERP and/or FP&A preferred
- Demonstrable experience in creating impactful messaging and campaigns to Finance Line of Business
- Expertise in both traditional enterprise sales process and SaaS sales models ideal.
- Excellent communication and storytelling skills (written, verbal, and visual)
- Strong project management skills, ability to handle projects end-to-end
- Extensive experience with Salesforce and strong knowledge of marketing platforms and toolsets
- Ability to work in a fast-paced, dynamic environment
- Team player who can effectively collaborate across borders and cultures
Additional Information
Join Unit4 and you’ll be part of one of the most exciting journeys in the ERP cloud software space today.
- A culture built on trust. That’s why we offer our people an uncapped time off policy and remote working opportunities. We focus on results, not how many days you work or where that work takes place
- One of the most lucrative commission plans in the industry and a range of market-leading benefits
- World-class sales tools and a pipeline development engine in the form of a global BDR team.
- On-going monthly learning & development opportunities
- Work, learn & be inspired by some of the best talent in the software space
- Talent program for high performers. Each year we provide a platform for high potential talent to accelerate their careers!
- Committed to corporate social responsibility with our Act4Good initiative, our global movement to do good, and a way for everyone at Unit4 to come together and engage in actions that benefit society
- Diversity4U. Helping our people thrive starts with a safe and inclusive work environment. We launched our Diversity4U program that builds on our “be genuine” value
Job Location
Our commitment to you
Unit4 is committed to ensuring equal opportunity for everyone. Together, we continue to build an inclusive culture that encourages and celebrates the diversity of our employees, where they all are seen as a real value to the company. We guarantee a fair consideration for employment, without discrimination. Thats why we make our hiring decisions solid based on merit, qualifications and current business needs. We invite you to be a part of this diversity and join our community!