Event & Digital Marketing Professional

Event & Digital Marketing Professional

Country: Canada
Office: Victoria, BC
Business area: Marketing

If you live and breathe both event and digital marketing, we want to talk to you. We are looking for an Event & Digital Marketing Professional to develop, implement, track and optimize our events and digital marketing across all channels. You will be part of the North America marketing team that rolls up to a global marketing organization.

Event Marketing Responsibilities
• Project manage Unit4’s annual North America user conference (with help and support from regional and global marketing resources)
• Liaise with external suppliers regarding venues, caterers, speakers, etc.
• Manage company’s participation in trade shows, including development of schedules and assignments, and coordination with outside suppliers and internal attendees
• Oversee external supplier for storage and distribution of marketing collateral, promotional items and trade show assets

Digital Marketing Responsibilities

• Plan digital marketing campaigns, including web, email, social media and display advertising
• Maintain our social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns
• Identify trends and insights, and optimize spend and performance based on insights
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience

Requirements
• Minimum three years working experience in event marketing and/or digital marketing
• Demonstrated experience creating project plans and coordinating internal and external resources to meet project goals
• Strong analytical skills and data-driven thinking
• Outstanding communications skills, both written and verbal
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Self-starter with a high level of initiative and a results-oriented mindset
• Detailed-oriented with superb organizational skills
• Experience using a marketing automation platform (Marketo experience is a plus)
• Experience using a CRM (Salesforce experience is a plus)
• Experience using an event management software is a plus (e.g., Cvent)
• BS degree in marketing or related field

We offer

  • A challenging International working environment;
  • Enthusiastic colleagues who are eager to learn from you;
  • A flexible and solution-oriented work place where you work hard but also play hard;
  • A chance to further develop your leadership skills;
  • We support you in developing your own skills and grow your own

UNIT4 Business Software is committed to a policy of equal employment opportunity.  We recruit, employ, train, compensate, and promote without regard to race, color, age, sex, ancestry, marital status, religion, national origin, disability, sexual orientation, veteran status, present or past history of mental disability, genetic information or any other classification protected by state or federal law.

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